Science in the Time of Google and Smartphones
Today, we do business, communicate and thrive online. Smartphones have made the use of the internet affordable, quick and easily accessible. In a decade (if we consider the first iPhone launched in 2007), almost 9 out of 10 people in South Korea (the country with most users) and 7 out of 10 Americans now have a smartphone. How has the internet and the use of smartphones impacted the way we do science? We use smartphones daily and have them on 24/7. We all have used the services of a technology company; however, the scientific community has not fully benefited from its use as other areas like business, marketing, music and television. But is there something we can do to increase our productivity or even better our science using the models of technology companies? In order to get more perspective on this topic, I interviewed Vince Garcia, VP Travel & Lifestyle Services from American Express (AMEX), to get a corporate vision of this new “Google era” and smartphones. How has busi